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The challenge for eBay's advertising is to do more for the brand than word of mouth. As fast...mat for her little sister, her post-eBay expression is invariably a happy one. So far, so good - real ... the neighbourhood. Give them an ASBO now. We get four computer-generated characters emanating eBay's four brand ... already - that we can buy or sell just about anything on eBay - and the branding, the attempt ...
LONDON - Online auction giant eBay has appointed Harjit Badesha, former MSN sales manager, as head...Badesha joins eBay from MSN, where he was multinational sales manager for more than three years. Before MSN, Badesha worked as national sales manager at Clear Channel Outdoor for six years, from 1999 ... and Trinity Publications for a year. At the beginning of the year, eBay Advertising appointed Phillip Rinn ...
LONDON - EBay has hired digital agency Essence to handle its online planning and buying account...EBay has hired digital agency Essence to handle its online planning and buying account. The deal ... creative advertising. Torsten Schuppe, marketing director of eBay in the UK, said the agency demonstrated ... eBay achieve strong return on investment targets - and to take activity to the next level." Other ...
LONDON - Alex Marks, former head of UK marketing at Microsoft Advertising, is leaving to join eBay...Marks will report directly to eBay Advertising's international director, Christian Kunz. He will be responsible for building the auction site's advertising business, which officially launched in July last year. Ebay has 15 million unique users in the UK and 3.3 billion total page users a month, with five million ...
LONDON - The latest eBay campaign features 10-second commercials using real-time auction listings...The campaign, the first work produced by Albion since it won the account from Delaney Lund Knox Warren Partners in July, breaks on Sunday 9th September The latest campaign retains the animated eBay ... designed to reflect the eBay community. The live TV 10 second executions continues into October ...
Two of the world's most powerful internet giants, Google and eBay, have joined forces to deliver...Google has signed up to be the exclusive provider of all advertising on eBay sites outside the US ... to the advertiser via an internet telephone call) via a partnership with the eBay-owned Skype and Google Talk. Whenever a bidder looks for a product on eBay, Google will provide related text-based search links ...
LONDON - Google has backed away from confrontation with online auction site eBay by cancelling a...Google came under fire earlier this week for allegedly hi-jacking an eBay conference in the US ... event eBay Live. Google Checkout is a direct rival to eBay s online payment system Paypal. eBay ... advertising from Google, although a spokesman for the auction site said that the move was simply part of eBay ...
LONDON - eBay has made its mobile application available for iPhone and iPod Touch users in the UK...The free eBay Mobile applications enable users of the Apple devices to bid, buy and pay for items directly. The auction site said its mobile shoppers spend more per person than the average eBay user ... month through their phones. The eBay Mobile application offers immediate access to search and listings ...
eBay's senior director for customer insight and development, Simon Darling, has quit after four...overseeing customer strategy and segmentation during his final year at eBay. Darling was replaced as UK marketing director by Olivier van Calster. eBay will not directly replace Darling. His responsibilities ... . eBay recently linked up with search giant Google to be the exclusive provider of individually tailored ...
LONDON - EBay has hired DLKW Dialogue to develop an online project to appear towards the end...-up agency Lean Mean Fighting Machine. The appointment comes after EBay named sister advertising agency ... push in the UK. EBay is staying tight-lipped about its marketing plans but has completely overhauled ... Seventy Seven to handle its PR. Ebay does not have a retained digital agency. The shake-up comes after ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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