EBay 'Fashion Outlet' by DDB Tribal, Germany
10 Oct 2011
EBay has unveiled a new campaign to promote its Fashion Outlet.
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EBay awards eCRM account to Digitaltmw
04 Jun 2007 | by Daniel Farey-Jones
LONDON - EBay has appointed Digitaltmw, the digital arm of integrated agency Tullo Marshall Warren...The agency will be responsible for producing and trafficking banners on eBay s own site, as well ... , Insighttmw, which will assist eBay with its eCRM and customer database segmentation activity. Alex Moore, head of business development at Digitaltmw, said: EBay has built up a successful business based ...
eBay splits with PHD as it shifts focus to digital
04 Dec 2007 | by Jeremy Lee
LONDON - eBay is planning to move its promotional spend into digital and other below...the animated eBay logo characters created by DLKW, the site s first ad agency, used real-time auction listings with a live feed direct from the eBay website. However, it is understood that from February, eBay ... media buying is handled in-house at eBay. Last month, eBay launch-ed a competition offering purchasers ...
EBay highlights its uniqueness in the retail sector
29 Jul 2008 | by Media Week
, but not to eBay. We were briefed to increase consideration, transactions and emotional connection among light...Client: eBay Agency: PHD Planner: Hugh Griffiths Campaign: Live Ads STRATEGY The big idea behind the campaign was to highlight eBay's uniqueness in the retail sector - its live nature. EBay is ever-changing in terms of products and individual prices and is reliant on individuals for its ...
EBay hands DDB Tribal and Carat £22m European accounts
22 Feb 2011 | by Sara Kimberley
EBay has appointed Germany's DDB Tribal and Carat to handle its advertising and media accounts...on eBay's 22m European account, with its remit extending across the UK, France and Italy. Carat, which has been working with eBay in the UK since 2008, is the first agency to be appointed to handle its ... Schirmeister, vice-president of marketing, operations and advertising for Europe at eBay, said: "For some time ...
EBay sets up global ad unit with multi-territory focus
29 Jul 2008 | by Hayley Pinkerfield
LONDON - EBay is launching an international advertising division to handle previously untapped...EBay Advertising International will be led by Christian Kunz at its headquarters in Bern ... of European strategy at eBay and Rinn held the role of business development director, international, for eBay-owned Shopping.com. Rinn is looking to expand eBay's London-based international ad sales team. Ad campaigns ...
Planet Media - the major developments of the week
11 Nov 2008 | by Staff
Ebay, ZenithOptimedia, Santander, Carnival Group Cruises, MEC, Five, Google, BBC, ITV, Orange, STV...AGENCIES Ebay reviews media work EBay is set to commence a full review of its 15m media account, having signed up Carat for a 1.2m Christmas project. The account was previously held by PHD, which parted company with eBay in February after it moved the majority of its ad spend into digital ...
MPG Media Contacts picks up £1m PayPal media task
19 Apr 2012 | by Maisie McCabe
PayPal, the online payment service owned by eBay, has appointed MPG Media Contacts to handle its £1
Daily Diary
21 Feb 2012
and since auctioning your life on eBay is so 2008, one creative pair have decided to go one step further....will relinquish control of their respective brains on eBay to the highest-bidding creative director or anybody else in need of a great creative idea. Auctions will begin on eBay on Friday 24 February at 10am ...
Carat picks up £2.2m billings
04 Nov 2008 | by Arif Durrani
strategy, planning and buying for eBay's UK pre-Christmas campaigns and, separately, being awarded...Online auction site eBay has chosen to work with Carat on a 1.2m project over the pre-Christmas period. EBay's previous agency of record was PHD, which last week lost the 11m Bayer account to Mindshare. Julie Laurens, brand manager at eBay, said: "Carat demonstrated a deep understanding of our ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
