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EBay's Marks quits top marketing role

Alex Marks, eBay's head of international business marketing, is leaving the company to set up a...Marks joined eBay Advertising International in April 2009. His new company, Fresh and Frank Consulting, will focus on helping brands make money through digital channels. At eBay, Marks ... on the auction site. Before moving to eBay, Marks was at Microsoft Advertising in the role of head of UK trade ...

eBay moves to offer automated product recommendations

EBay has acquired recommendations start-up Hunch for a reported sum of $80m (£51m)...., said: "We expect Hunch's technologies to benefit eBay shoppers as they browse and buy, and to bring sellers on eBay new ways to connect the right products with the right customers." EBay did not disclose the value of the deal, but TechCrunch reports it as $80m . The acquisition comes one month after eBay ...

EBay launches new mobile service for smartphones

EBay, the world's largest online marketplace, has launched the new version of its mobile site...to buy and sell more conveniently via eBay, on the go. It is based on Netbiscuits and gives users access ... and mobile engineering for eBay Inc, said: "The new mobile site is a major advancement in feature set ... from our mobile website m.ebay.com, to our iPhone, Android and BlackBerry apps. "However, despite us ...

EBay redoubles marketing efforts for fashion offering

EBay is rolling out its largest ad campaign to date, to back its Fashion Outlet site offering lower...get by using the online marketplace, rather than the high street. Since eBay launched its Fashion ... you love, direct from the brands you love". Angus McCarey, director of eBay Enterprise, said ... are choosing to shop online at eBay instead of the high street." Fashion is one of eBay's most successful ...

EBay and BBH part company after marketing changes

Bartle Bogle Hegarty (BBH) has parted ways with eBay and its £22m pan-European advertising account...final pitch against Fallon and French agency, Legg. The review was called following eBay's decision ... for the auction site includes the current eBay Fashion Outlet work which is running in the UK as well as on TV in France. EBay was unavailable for comment. ...

Online retailer eBay on hunt for employee comms agency

Online retailer eBay is on the hunt for an agency to engage with its employees across its UK...will be in vain. The brief tasks the chosen agency with working across eBay s biggest markets - the UK, Germany and Switzerland - and aligning the comms of eight different businesses, including the Turkish eBay ... after the arrival of Paul Newman as eBay s vice-president of comms in June 2011. The brand has worked ...

EBay hands DDB Tribal and Carat £22m European accounts

EBay has appointed Germany's DDB Tribal and Carat to handle its advertising and media accounts...on eBay's 22m European account, with its remit extending across the UK, France and Italy. Carat, which has been working with eBay in the UK since 2008, is the first agency to be appointed to handle its ... Schirmeister, vice-president of marketing, operations and advertising for Europe at eBay, said: "For some time ...

MPG Media Contacts picks up £1m PayPal media task

PayPal, the online payment service owned by eBay, has appointed MPG Media Contacts to handle its £1

Carat scoops £2m PayPal media work

Carat, which handles media for PayPal's owner, eBay, won the business in a competitive pitch, following the recent appointment of Krow to handle PayPal's creative account. Media was previously ... for the brand. The first campaign will aim to promote PayPal as a payment option for websites other than eBay ...

Gumtree hires Beta for TV campaign

The account was awarded without a pitch and the incumbent was The Gallery. Gumtree has also previously worked with Albion, which won a branding brief in 2008 off the back of an existing relationship with Gumtree's parent company eBay. The Gumtree website launched in March 2000 in London and now covers more ...

 

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