PayPal bolsters eBay's performance
20 Jan 2011 | by Sarah Shearman
Online retailer eBay has credited its PayPal payment service with helping it to achieve a 5% increase in revenue in the final quarter of 2010.
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Mole's a fiend for auction sites: in fact, you could call us a Power Buyer - if it's BNWT, we're there. So we were thrilled to think eBay might be hitting the high street
Online retailer eBay has credited its PayPal payment service with helping it to achieve a 5% increase in revenue in the final quarter of 2010.
eBay has promoted Alex von Schirmeister as its European marketing director. Von Schirmeister, who is currently head of eBay in France, will be based in Zurich, Switzerland, and will take up the role later this year. He succeeds Torsten Schuppe who is joining Google.
eBay Advertising has appointed Alex Marks as international head of business marketing. His most recent role was as Microsoft Advertising's head of UK marketing, where he was replaced by Nickie Smith.
LONDON - Auctions and shopping website eBay has appointed branding agency The Partners to oversee the visual brand development of its sites across Europe.
US auction giant eBay has shortlisted several multinational agencies as part of a review of its global communications strategy.
LONDON - A global boycott seems to have burst eBay's 'user-friendly' bubble. Can it regain consumers' trust?
The challenge for eBay's advertising is to do more for the brand than word of mouth. As fast as it kicks knick-knacks around the world, agreement spreads: if you want to buy and sell and do it easily, use eBay.
Online auction house Ebay has secured it highest ever traffic figures and stretched its lead over the Google search engine, MSN, Yahoo and the BBC Online.
Online auction site eBay has snapped up classifieds site Gumtree.com for an undisclosed sum.
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