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eBay has promoted Alex von Schirmeister as its European marketing director. Von Schirmeister, who
The challenge for eBay's advertising is to do more for the brand than word of mouth. As fast...mat for her little sister, her post-eBay expression is invariably a happy one. So far, so good - real ... the neighbourhood. Give them an ASBO now. We get four computer-generated characters emanating eBay's four brand ... already - that we can buy or sell just about anything on eBay - and the branding, the attempt ...
LONDON - A global boycott seems to have burst eBay's 'user-friendly' bubble. Can it regain...under fire for the number of ads displayed on its pages. Now eBay, once seen as a democratising force ... flea market into a corporate monster. Earlier this year eBay angered users by removing the tool ... in some cases will see the commission taken by eBay increase, have also upset the faithful. eBay has ...
LONDON - Auctions and shopping website eBay has appointed branding agency The Partners to oversee...fresh visual concept intended to improve the overall eBay shopping experience, including a consistent use of font, graphics and colour. Now eBay has asked the agency to carry out similar projects across its European sites, beginning with Germany. In January, eBay promoted its UK marketing director ...
eBay Advertising has appointed Alex Marks as international head of business marketing. His most
eBay is launching a TV campaign featuring real-time footage of products being auctioned on its
LONDON - The latest eBay campaign features 10-second commercials using real-time auction listings...The campaign, the first work produced by Albion since it won the account from Delaney Lund Knox Warren Partners in July, breaks on Sunday 9th September The latest campaign retains the animated eBay ... designed to reflect the eBay community. The live TV 10 second executions continues into October ...
LONDON - eBay has made its mobile application available for iPhone and iPod Touch users in the UK...The free eBay Mobile applications enable users of the Apple devices to bid, buy and pay for items directly. The auction site said its mobile shoppers spend more per person than the average eBay user ... month through their phones. The eBay Mobile application offers immediate access to search and listings ...
Toy firm Hornby is to challenge eBay with the launch of its own auction website for toy and model...Famous for model railways and Scalextric, the firm has opened model-auctions.com to any toy collector or seller, regardless of brand, and will charge a nominal listing fee. The aim is to build better relationships with collectors and consumers, and provide a rival to eBay. The website ...
eBay's senior director for customer insight and development, Simon Darling, has quit after four...overseeing customer strategy and segmentation during his final year at eBay. Darling was replaced as UK marketing director by Olivier van Calster. eBay will not directly replace Darling. His responsibilities ... . eBay recently linked up with search giant Google to be the exclusive provider of individually tailored ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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