eBay promotes fashion partners with campaign
20 Sep 2011 | by Sarah Shearman
House of Fraser, Office and La Redoute are among the brands that will feature in eBay's autumn
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EBay launches A/W fashion campaign
04 Oct 2011 | by Sara Kimberley
EBay is unveiling a new campaign to promote autumn/winter season clothes across its Fashion Outlet....the brands you love". EBay s Fashion Outlet launched in April last year, and includes more than 100 ... Lahage, vice-president of fashion for eBay, said: "Our latest campaign showcases the unique fashion offering available on our site. Only on eBay can you get the combination of the biggest brands and the best ...
EBay appoints creative director for fashion channel
07 Jan 2011 | by Sarah Shearman
EBay, the online market place, has recruited former fashion editor Andrea Linett as creative...on the design of eBay fashion and the style of its editorial merchandising and original content. The auction site launched a free eBay fashion app in July 2010 in an effort to boost its credientials as a high ... Superdry, Office and Ted Baker. In October, eBay rolled out its largest ad campaign to date, created ...
EBay 'Fashion Outlet' by DDB Tribal, Germany
10 Oct 2011
EBay has unveiled a new campaign to promote its Fashion Outlet.
EBay redoubles marketing efforts for fashion offering
31 Aug 2010 | by Sarah Shearman
EBay is rolling out its largest ad campaign to date, to back its Fashion Outlet site offering lower...get by using the online marketplace, rather than the high street. Since eBay launched its Fashion ... you love, direct from the brands you love". Angus McCarey, director of eBay Enterprise, said ... are choosing to shop online at eBay instead of the high street." Fashion is one of eBay's most successful ...
eBay 'come to think of it' by Goodby, Silverstein & Partners
04 Nov 2009
In an effort to reinvent the online flea market, eBay, Goodby, Silverstein & Partners has come up...The work is supported by magazine executions, digital vignettes and three rich media executions focusing on eBay s core categories, including clothes, home garden and tech products. Video 1: snowboard Video 2: thought Video 3: vest Video 4: little black dress Video 4: camera Video 5 ...
EBay buys German retail site Brands4Friends
21 Dec 2010 | by Ed Owen
EBay has agreed to buy German retail website Brands4Friends for $200m (£128m) in cash....The deal is expected to be completed early next year, with eBay buying all the company's shares. EBay will also buy equity in the UK's SecretSales.com and Japan's Brands4Friends.jp. Based in Berlin ... -president for eBay in Europe, said: "With the acquisition of Brands4Friends, we will enter the online shopping club ...
Loans firm and eBay overtake Sky at top of 100 biggest online spenders
26 Mar 2008 | by Nicola Clark
Figures compiled exclusively for Marketing by Nielsen Media Research revealed that the broadcaster reduced its web spend by 18.7% year on year to 15.7m. In contrast, Personal Loan Express increased its digital budget to 28.5m, up 72% year on year, making it the UK s top-spending brand online; eBay moved ...
Cash4Gold appoints eBay marketer David Knight to strengthen its UK presence
06 Aug 2009 | by Amy Golding
LONDON - US firm Cash4Gold, which buys unwanted jewellery from consumers, has hired former eBay...-president for international marketing and expansion. He joins from eBay, where he was vice-president of international ...
Debenhams becomes first UK department store to sell goods on Amazon
21 Oct 2009 | by Amy Golding
LONDON - High street retailer Debenhams is to sell products on eBay and Amazon, including designer.... It will market round 1,000 items on the site. The company has also opened an outlet store on eBay, which will sell around 100 items. Debenhams said Amazon and eBay will widen its customer base to millions of new customers. Other retailers to sell products on eBay include JD Sports Fashion and Argos. ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
