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eBay enters software alliance with Microsoft

Online auction company eBay has struck a strategic alliance with Microsoft, allowing Microsoft...LONDON (Brand Republic) - Online auction company eBay has struck a strategic alliance with Microsoft, allowing Microsoft developers to use eBay’s e-commerce technology for business-to-business auctions. The agreement would help eBay on its way to becoming the “e-commerce engine” for websites ...

eBay and AOL extend ad links

LONDON - eBay and AOL Time Warner will consolidate a long-term relationship by announcing a three...The deal follows the 1999 agreement where eBay paid AOL 75m ( 52.8m) to advertise on America ... . In May, eBay made its first foray into TV advertising with a four-week campaign on AOL's Turner Broadcasting Network, home of cable channels CNN, TBS and TNT. Under this new agreement, eBay ...

EBay appoints DLKW Dialogue for online project

LONDON - EBay has hired DLKW Dialogue to develop an online project to appear towards the end...-up agency Lean Mean Fighting Machine. The appointment comes after EBay named sister advertising agency ... push in the UK. EBay is staying tight-lipped about its marketing plans but has completely overhauled ... Seventy Seven to handle its PR. Ebay does not have a retained digital agency. The shake-up comes after ...

eBay looks to advertising in deal with AOL

Auction web site eBay.com has signed a partnership with America Online, which will sell advertising...The first banner advertising sold by AOL will appear on eBay's site today and marks eBay's first ... banners, with only 15 companies advertising and two members of staff handling ad sales. eBay said ... " destinations, with each visitor spending an average of 150 minutes at the site. eBay will share a ...

eBay looks to advertising in deal with AOL

Auction web site eBay.com has signed a partnership with America Online, which will sell advertising...The first banner advertising sold by AOL will appear on eBay's site today and marks eBay's first ... banners, with only 15 companies advertising and two members of staff handling ad sales. eBay said ... " destinations, with each visitor spending an average of 150 minutes at the site. eBay will share a ...

Lack of 'synergy' pushes eBay to spin Skype off

SAN FRANCISCO - eBay has unveiled plans to float online phone firm Skype with an initial public...The sale comes with an admission from eBay's chief executive officer and president John Donahoe ... with strong fundamentals and accelerating momentum. But it's clear that Skype has limited synergies with eBay ... its potential and at the same time allow eBay to focus what it does best. "This will give Skype ...

And in the real world... Apple, eBay, McDonald's, Nestlé and more

Apple reported a strong 9 per cent rise in revenues in the first three months of 2009, boosted by sales of the iPhone . Source: FT Ebay reported its second consecutive drop in profits, but the company s shares rose as it beat analysts estimates. Source: FT McDonald s is scaling back its ...

People show their love for eBay in debut UK TV ad drive

LONDON - To mark its fifth anniversary, eBay is launching its first TV and radio campaign in the UK...: "You can buy almost anything you want on eBay. I bought these flippers for..." The ad then cuts to a ... ..." Cuts to a woman in a lingerie shop "...silky lingerie from our shop." At the end of the ads, the eBay logo and new strapline, "Buy it. Sell it. Love it", appears. Simon Darling, eBay's marketing director ...

Skype is courted by eBay in deal worth up to $3bn

NEW YORK - EBay is in talks with the internet telephony firm Skype, in a deal that could be worth...Skype provides free software that allows users to talk to each other over the internet. Interest in such services is growing, particularly since Google launched its version of voice-over-internet, called Google Talk. Reports say that eBay is in talks with Skype, which is privately owned and based in Europe ...

And in the real world...Vodafone, O2, Sainsbury's, eBay, BAA and more

as the group reported an 11 per cent rise in annual profits. Source: The Guardian EBay has won an important ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.