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Nike marketing boss attacks 'institutionally analogue' businesses

Stefan Olander, vice-president of digital sport at Nike (below right), is sporting a Nike+ Fuel wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA. The band, which tracks the wearer's activity through a sport-tested accelerometer, is still flashing red. This means ...

Andrew Walmsley on Digital: The future is cheap

us on a path toward cheaper development that's been accelerated by Flash, AJAX and XML. Now, HTML5 ...

Helen Edwards on Branding: No clear line of insight

is unlikely to provide the breakthrough flash of revelation that justifies the term 'insight'. The second ...

Master, Nadav and Telfer Triumph at Campaign Photo Awards

and people were lit with flash. The bird's heads were shot in the studio and transposed on the main image ...

Companies ignore social media and the digital consumer at their peril

: "Social networks will not be a flash-in-the-pan craze and will not simply disappear or burn themselves out ...

Publicis bolsters Modem with Swiss digital agency buy

Normal 0 Nemos is based in Zurich, employs 10 people and has clients including Carlsberg, hotels and restaurants group Movenpick and Condor Films. Publicis describes it as "one of Switzerland's leading multimedia and flash programming agencies". Pascal Urscheler, former Nemos chief executive ...

Expedia Europe chief emerges at Imagini

can either run on a company's website or be embedded into Flash, making them easy to distribute via ...

Online surveys bore respondents and damage data quality

questionnaires with those using Flash animation and traditional question formats with more innovative ones ... and drop, along with the use of Flash animation. Deborah Sleep, director at Engage Research, said: "The ...

New gaming software cuts cost of viral marketing campaigns

LONDON - A new viral marketing platform that allows agencies to rent customised flash games...Through Contagion , media or creative companies can create customised flash games that can be used on a rental basis, which Contagion claims is the first platform of its kind. Designers can ... , said: "Viral games or adver-games are expensive to create, requiring the input of specialist Java/Flash ...

AOP Awards 2008 shortlist announced

Brownbook.net Channel 4 Big Art Mob Cond Net UK ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.