Boris teams up with P&G to kick off capital clean-up
12 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
household brands Flash, Febreeze and Ariel. A Flash "landmark" on the Southbank will draw attention ...
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How brands are innovating their way out of the 'squeezed middle'
23 Mar 2012 | by Nick Hughes
, argues Morley. He identifies P G's decision to add Febreze freshness to Flash products as a 'unique ...
P&G chief lays out $1bn marketing efficiency vision
24 Feb 2012 | by Daniel Farey-Jones
of the past 10 quarters". P G brands include Gillette, Febreze, Oral B, Old Spice, Pantene, Ariel and Flash ...
Sector Insight: Surface cleaning and care
22 Feb 2012 | by Jane Bainbridge
and is now responsible for the marketing and commercial activity across Flash, Febreze, AmbiPur and Viakal ... Flash: Hard surface market leader with about a quarter of the market, it s active NPD, including a ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
from stores such as JD Sports, PC World and Carphone Warehouse flashed across the world and served ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
flashing his plastic. British Airways BA has managed to rise above ...
Kellogg's to add Vitamin D and overhaul packaging
28 Oct 2011 | by John Reynolds
introduction with a "flash-on-pack" label on the front of the cereal boxes. Now it is adding vitamin D ...
Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'
08 Jul 2011 | by Simon Clift
flash in the pan, already counting down its fifteen minutes of fame. Can t remember which option I ...
Sector Insight: Household cleaners
18 Jan 2011 | by Jane Bainbridge
-cleaning range, Viakal, in 2009, as well as combining the Flash and Febreze products into a 'fresh ...
Durex ad offers Play-ful reason to stay indoors
24 Nov 2010 | by Loulla-Mae Eleftheriou-Smith
" spot and Andy Saunders and The Mob Film Company respectively directed and produced the "2 in 1 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
