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News Analysis: PR stunts juggle risk with success

09 Jul 2004

victory. Watson has had praise heaped upon him after his flash of inspiration that has raised ...

FOCUS: BROADCAST PR - A new angle on making the news/Television programme editors may deny all use of outside material but thanks to stunning and unbiased, visuals VNR producers are still managing to get their footage on air. Sue Beenstock investigates

01 Sep 2000 | by IAN DARBY

it was sent as a news flash through Reuters World Alert. This is a new bi-weekly news feed of VNRs for non ...

FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction

30 Apr 1999 | by LEXIE GODDARD

- especially if you have already coughed up millions. Isn t it enough to see your company name flash across ...

Diary: The theme restaurant business is taken to tusk with London’s latest eatery

28 Feb 1997

, flashes of lightening and experience the odd torrential downpour. The company has even hired a ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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