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Innocent tops the Social Brands 100

The top 10 included a wide cross-section of brands from different sectors, with mobile brand Giffgaff in third followed by three charities: Cancer Research UK, the British Red Cross and ARKive. Cadbury, ASOS, The Ellen DeGeneres Show and the Met Office rounded out the top 10. The Social Brands 100 ...

Pick of the Week - Albion London, Giffgaff

Jeremy Lee applauds Albion London's "unlock your phone" ad for Giffgaff:

Giffgaff 'unlock your phone' by Albion London

Keith and Orville rap a musical tribute to the mobile network Giffgaff in a new ad by Albion

Giffgaff joins Chatroulette in brand experiment

LONDON - Giffgaff, the O2-run mobile network, will use a controversial video chat service...because of the risk of brands being hijacked. However, Giffgaff has started promoting itself ... talking to them. Giffgaff also plans to provide a code via Chatroulette that will let users claim SIM cards with free credit when they register on the network's website. Giffgaff claims to be a new kind ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.