School Reports 2012: Albion
02 Apr 2012
for Air New Zealand's Economy 'Skycouch'. Wonga TV spots in The X Factor final. O2's Giffgaff won best new ...
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Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe
Partners/MEC 24 8 ( ) GiffGaff In-house/ All Response Media 22 9 ...
Adwatch (Mar 28) top 20 recall: Boots
28 Mar 2012 | by Dom Boyd, Partner, planning and strategy, DDB UK, Tribal DDB
= (-) GiffGaff M 5 19= (-) Digigood In-house/In-house 5 ...
GiffGaff hires former Procter & Gamble marketer Jenkins
06 Mar 2012 | by Sarah Shearman and Maisie McCabe
Giffgaff, O2's community-led mobile operator, has hired Emma Jenkins, former top digital marketer...as associate director of new marketing models and ecommerce, leaving in May last year. At GiffGaff, Jenkins ... to report to chief executive Mike Fairman. GiffGaff, which launched at the end of 2009, aims to maintain ...
Pick of the Week - Albion London, Giffgaff
23 Feb 2012
Jeremy Lee applauds Albion London's "unlock your phone" ad for Giffgaff:
Marketing Society Awards for Excellence 2011: New brand
07 Jun 2011
WINNER Giffgaff (Agency: Albion)...Giffgaff, a SIM-only mobile network based on fairness and mutuality, was born in late 2009 ... business. At the outset, O2, the brand's owner, realised that it needed to position Giffgaff in a way ... significantly. The full public launch of Giffgaff sought to bring in a more mainstream audience and drive ...
Giffgaff viral campaign urges mobile phone unlocking
19 Apr 2011 | by Ed Owen
O2 pay-as-you-go subsidiary Giffgaff has launched a series of videos on its Facebook page aimed...Tom Rainsford, head of brand and propositions at the youth-oriented SIM card-only brand, said: 'Many think unlocking is illegal [even though] it isn't. We want people to use us to get the best deals.' The 'Giffgaff Illegal Theatre' Facebook page streams videos on a split screen. On the left, a man with a ...
2011 Marketing Society Awards for Excellence: the shortlist
05 Apr 2011 | by Staff
New Brand Barclaycard Freedom - New Brand Giffgaff - giffgaff: The Birth of Community Led ...
Brand of the Year 2010
24 Nov 2010 | by Suzy Bashford
the eminently modern Giffgaff to brands with a long heritage, such as British Gas. When it came down to it ... to the brand bolstering its books by 500,000 customers this year. GIFFGAFF 02-backed mobile phone service Giffgaff is a brand for our socially networked, people-powered times, perfectly in sync with the demands ...
Industry leaders vote John Lewis as brand of the year
19 Nov 2010 | by Daniel Farey-Jones
The retailer was picked ahead of four other competitors on a shortlist consisting of Aviva, British Gas, Giffgaff (the brand launched by 02 last year) and Innocent. Over the past year John Lewis' profits have risen once more and its reputation for value has increased through its "never knowingly ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
