Pick of the Week - Albion London, Giffgaff
23 Feb 2012
Jeremy Lee applauds Albion London's "unlock your phone" ad for Giffgaff:
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GiffGaff hires former Procter & Gamble marketer Jenkins
06 Mar 2012 | by Sarah Shearman and Maisie McCabe
Giffgaff, O2's community-led mobile operator, has hired Emma Jenkins, former top digital marketer...as associate director of new marketing models and ecommerce, leaving in May last year. At GiffGaff, Jenkins ... to report to chief executive Mike Fairman. GiffGaff, which launched at the end of 2009, aims to maintain ...
Giffgaff 'unlock your phone' by Albion London
09 Feb 2012
Keith and Orville rap a musical tribute to the mobile network Giffgaff in a new ad by Albion
Mike Fairman, Giffgaff: Call time on the call centre
29 Jun 2011 | by Mike Fairman
Mobile network operator giffgaff 'crowd sourced' its customer service using online tools..... Rarely does it describe a business model and marketing partnership. At giffgaff (an ancient Scottish ... , we imagined giffgaff, a mobile virtual network operator, would run on the principle of mutuality ... service. For giffgaff's prosumer audience, this approach delivers better service than the 'big network ...
Giffgaff viral campaign urges mobile phone unlocking
19 Apr 2011 | by Ed Owen
O2 pay-as-you-go subsidiary Giffgaff has launched a series of videos on its Facebook page aimed...Tom Rainsford, head of brand and propositions at the youth-oriented SIM card-only brand, said: 'Many think unlocking is illegal [even though] it isn't. We want people to use us to get the best deals.' The 'Giffgaff Illegal Theatre' Facebook page streams videos on a split screen. On the left, a man with a ...
Giffgaff 'the man' by Albion
27 May 2010
Albion is rolling-out an integrated ad campaign to help launch Giffgaff, the O2-backed community.... Consumers are encouraged to "take back control" by joining giffgaff, a network that promises not to tie them ...
Giffgaff joins Chatroulette in brand experiment
23 Mar 2010 | by Staff
LONDON - Giffgaff, the O2-run mobile network, will use a controversial video chat service...because of the risk of brands being hijacked. However, Giffgaff has started promoting itself ... talking to them. Giffgaff also plans to provide a code via Chatroulette that will let users claim SIM cards with free credit when they register on the network's website. Giffgaff claims to be a new kind ...
O2 launches marketing plans for Giffgaff mobile network
20 Nov 2009 | by Fiona Ramsay
LONDON - Giffgaff, O2's new online SIM-only mobile network, is promoting its launch with a quirky...; mso-bidi-language:#0400;} Launching on 25 November at Giffgaff.com, it will ask members ... marketing tools including a cuddle monster suit' will be available for free hire by the public at giffgaff ... with free mobile credits. There are 12 tools for hire including a giffgaff cuddle monster big enough ...
O2 launches SIM-only mobile network brand Giffgaff
23 Sep 2009 | by Fiona Ramsay
LONDON - O2 is launching an online SIM-only mobile network called Giffgaff late this year....off their mobile bills. The network will be run through Giffgaff.com, where people pay an initial top ... , formerly head of marketing for ITV's digital channels, who joined O2 this summer. Giffgaff will use O2 ... says will encourage customers to create the brand feel themselves'. Giffgaff, which means to give ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
