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Close-Up: Is Chatroulette too risky as a brand platform?

. We recently used Chatroulette to promote the new "people-powered" mobile network giffgaff. Now, our ...

Close-Up: The Advocates - O2 finds marketing success with its 'ruthless execution'

. Then there's GiffGaff, which was launched at the end of last year as a "people-powered mobile network ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.