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Innocent tops the Social Brands 100

The top 10 included a wide cross-section of brands from different sectors, with mobile brand Giffgaff in third followed by three charities: Cancer Research UK, the British Red Cross and ARKive. Cadbury, ASOS, The Ellen DeGeneres Show and the Met Office rounded out the top 10. The Social Brands 100 ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

Partners/MEC 24 8 ( ) GiffGaff In-house/ All Response Media 22 9 ...

Adwatch (Mar 28) top 20 recall: Boots

= (-) GiffGaff M 5 19= (-) Digigood In-house/In-house 5 ...

GiffGaff hires former Procter & Gamble marketer Jenkins

Giffgaff, O2's community-led mobile operator, has hired Emma Jenkins, former top digital marketer...as associate director of new marketing models and ecommerce, leaving in May last year. At GiffGaff, Jenkins ... to report to chief executive Mike Fairman. GiffGaff, which launched at the end of 2009, aims to maintain ...

Marketing Society Awards for Excellence 2011: New brand

WINNER Giffgaff (Agency: Albion)...Giffgaff, a SIM-only mobile network based on fairness and mutuality, was born in late 2009 ... business. At the outset, O2, the brand's owner, realised that it needed to position Giffgaff in a way ... significantly. The full public launch of Giffgaff sought to bring in a more mainstream audience and drive ...

Giffgaff viral campaign urges mobile phone unlocking

O2 pay-as-you-go subsidiary Giffgaff has launched a series of videos on its Facebook page aimed...Tom Rainsford, head of brand and propositions at the youth-oriented SIM card-only brand, said: 'Many think unlocking is illegal [even though] it isn't. We want people to use us to get the best deals.' The 'Giffgaff Illegal Theatre' Facebook page streams videos on a split screen. On the left, a man with a ...

2011 Marketing Society Awards for Excellence: the shortlist

New Brand Barclaycard Freedom - New Brand Giffgaff - giffgaff: The Birth of Community Led ...

Brand of the Year 2010

the eminently modern Giffgaff to brands with a long heritage, such as British Gas. When it came down to it ... to the brand bolstering its books by 500,000 customers this year. GIFFGAFF 02-backed mobile phone service Giffgaff is a brand for our socially networked, people-powered times, perfectly in sync with the demands ...

Industry leaders vote John Lewis as brand of the year

The retailer was picked ahead of four other competitors on a shortlist consisting of Aviva, British Gas, Giffgaff (the brand launched by 02 last year) and Innocent. Over the past year John Lewis' profits have risen once more and its reputation for value has increased through its "never knowingly ...

Battle of the brands

, a real-time snapshot after two weeks of voting reveals that Aviva, Giffgaff, Costa Coffee ... to itself.' 'Unique approach' Mobile brand Giffgaff, the 'people-powered network' is also proving ... . 'Giffgaff should win as we are like no other brand in the competition,' says Leed. 'With just 16 of us ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.