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O2-run mobile network Giffgaff is to use controversial video chat service Chatroulette, hitherto avoided by advertisers due to the risk of brands being hijacked, to target 'free-thinking' consumers ... + YouTube = WOM, the propensity to spread like wildfire clearly dependent on audience engagement. Giffgaff ...
The mobile operator describes the brand, Giffgaff, as a 'people-powered' service. It will use O2's ... on the Giffgaff website. They can then get money off their bills by recommending the service to others or making suggestions for product innovation. Marketing for Giffgaff is being led by Kylie Evans, the former head ...
1. Interbrand's Top 100 global brands 2009 2. O2 launches SIM-only mobile network brand Giffgaff 3 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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