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Giffgaff's Mike Fairman, BBC News Interactive's Tim Weber, the FCO's Jimmy Leach and Experian..." Relevance is key - news feeds are becoming more and more crowded with increased activity by friends and an escalating volume of companies pushing out communication. Without relevance you are lost." Mike Fairman, CEO at giffgaff " Tricky, and often unpredictable. The content has to resonate ...
Mobile network operator giffgaff 'crowd sourced' its customer service using online tools..... Rarely does it describe a business model and marketing partnership. At giffgaff (an ancient Scottish ... , we imagined giffgaff, a mobile virtual network operator, would run on the principle of mutuality ... service. For giffgaff's prosumer audience, this approach delivers better service than the 'big network ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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