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The best brands of 2010: choose your winner

The Social Network, chronicling founder Mark Zuckerberg's life. GIFFGAFF O2 entered fresh territory with giffgaff. The 'people-powered network', which gives customers free calls and texts in return for assistance ...

The Work: Private View

into the great glass elevator, we're definitely hitting the ceiling on this week's batch with Giffgaff (1). I ... dissatisfied customers will be Googling Giffgaff in the coming months. A good job well done. CLIENT - Amanda ... make my life easier. I can't get enough of that. Giffgaff (1). The idea of lampooning someone who ...

Vodafone's crossed lines

youth-oriented Giffgaff service. Vodafone has yet to apply this level of local insight in the UK ...

Giffgaff 'the man' by Albion

Albion is rolling-out an integrated ad campaign to help launch Giffgaff, the O2-backed community.... Consumers are encouraged to "take back control" by joining giffgaff, a network that promises not to tie them ...

Close-Up: Is Chatroulette too risky as a brand platform?

. We recently used Chatroulette to promote the new "people-powered" mobile network giffgaff. Now, our ...

Opinion: The Marketing Society Forum

O2-run mobile network Giffgaff is to use controversial video chat service Chatroulette, hitherto avoided by advertisers due to the risk of brands being hijacked, to target 'free-thinking' consumers ... + YouTube = WOM, the propensity to spread like wildfire clearly dependent on audience engagement. Giffgaff ...

Giffgaff joins Chatroulette in brand experiment

LONDON - Giffgaff, the O2-run mobile network, will use a controversial video chat service...because of the risk of brands being hijacked. However, Giffgaff has started promoting itself ... talking to them. Giffgaff also plans to provide a code via Chatroulette that will let users claim SIM cards with free credit when they register on the network's website. Giffgaff claims to be a new kind ...

Close-Up: The Advocates - O2 finds marketing success with its 'ruthless execution'

. Then there's GiffGaff, which was launched at the end of last year as a "people-powered mobile network ...

O2 puts £10m digital business up for review

drive for its online SIM-only mobile network Giffgaff. Launching today (Wednesday) at Giffgaff ... to hire for free via the Giffgaff site. People who upload videos to YouTube, showing themselves using ... The branding for Giffgaff will use images of coloured pixels, to encourage customers to 'create the brand ...

O2 launches marketing plans for Giffgaff mobile network

LONDON - Giffgaff, O2's new online SIM-only mobile network, is promoting its launch with a quirky...; mso-bidi-language:#0400;} Launching on 25 November at Giffgaff.com, it will ask members ... marketing tools including a cuddle monster suit' will be available for free hire by the public at giffgaff ... with free mobile credits. There are 12 tools for hire including a giffgaff cuddle monster big enough ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.