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My Media World: Freddie Ossberg

Society Awards. Being mentioned in the same category as Giffgaff, Santander and Barclaycard Freedom ...

Top 100 social brands revealed as Dell, Nike and Starbucks top the table

No surprise to see Dell at the top it has shown leadership here as has the second and third placed brands Nike (Nike Plus to be specific) and Starbucks. In Fourth is UK mobile brand Giffgaff, which I will be honest and say I have never heard of, and in fifth is BestBuy UK Read more on Brand Republic's blog ...

Battle of the brands

, a real-time snapshot after two weeks of voting reveals that Aviva, Giffgaff, Costa Coffee ... to itself.' 'Unique approach' Mobile brand Giffgaff, the 'people-powered network' is also proving ... . 'Giffgaff should win as we are like no other brand in the competition,' says Leed. 'With just 16 of us ...

The best brands of 2010: choose your winner

The Social Network, chronicling founder Mark Zuckerberg's life. GIFFGAFF O2 entered fresh territory with giffgaff. The 'people-powered network', which gives customers free calls and texts in return for assistance ...

Giffgaff 'the man' by Albion

Albion is rolling-out an integrated ad campaign to help launch Giffgaff, the O2-backed community.... Consumers are encouraged to "take back control" by joining giffgaff, a network that promises not to tie them ...

Opinion: The Marketing Society Forum

O2-run mobile network Giffgaff is to use controversial video chat service Chatroulette, hitherto avoided by advertisers due to the risk of brands being hijacked, to target 'free-thinking' consumers ... + YouTube = WOM, the propensity to spread like wildfire clearly dependent on audience engagement. Giffgaff ...

Albion London to launch new O2-backed "social" mobile network

The brand "giffgaff", which is due to launch before Christmas, offers a SIM only tariff and a ... to consumers if they refer giffgaff to a friend, or answer questions made by other users on the company's online site. Giffgaff, which means "mutual giving", will operate as an independent company, using ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.