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Giffgaff 'unlock your phone' by Albion London

Keith and Orville rap a musical tribute to the mobile network Giffgaff in a new ad by Albion

How to get 'liked' on Facebook

Giffgaff's Mike Fairman, BBC News Interactive's Tim Weber, the FCO's Jimmy Leach and Experian..." Relevance is key - news feeds are becoming more and more crowded with increased activity by friends and an escalating volume of companies pushing out communication. Without relevance you are lost." Mike Fairman, CEO at giffgaff " Tricky, and often unpredictable. The content has to resonate ...

Mike Fairman, Giffgaff: Call time on the call centre

Mobile network operator giffgaff 'crowd sourced' its customer service using online tools..... Rarely does it describe a business model and marketing partnership. At giffgaff (an ancient Scottish ... , we imagined giffgaff, a mobile virtual network operator, would run on the principle of mutuality ... service. For giffgaff's prosumer audience, this approach delivers better service than the 'big network ...

Giffgaff viral campaign urges mobile phone unlocking

O2 pay-as-you-go subsidiary Giffgaff has launched a series of videos on its Facebook page aimed...Tom Rainsford, head of brand and propositions at the youth-oriented SIM card-only brand, said: 'Many think unlocking is illegal [even though] it isn't. We want people to use us to get the best deals.' The 'Giffgaff Illegal Theatre' Facebook page streams videos on a split screen. On the left, a man with a ...

The best brands of 2010: choose your winner

The Social Network, chronicling founder Mark Zuckerberg's life. GIFFGAFF O2 entered fresh territory with giffgaff. The 'people-powered network', which gives customers free calls and texts in return for assistance ...

Giffgaff joins Chatroulette in brand experiment

LONDON - Giffgaff, the O2-run mobile network, will use a controversial video chat service...because of the risk of brands being hijacked. However, Giffgaff has started promoting itself ... talking to them. Giffgaff also plans to provide a code via Chatroulette that will let users claim SIM cards with free credit when they register on the network's website. Giffgaff claims to be a new kind ...

O2 puts £10m digital business up for review

drive for its online SIM-only mobile network Giffgaff. Launching today (Wednesday) at Giffgaff ... to hire for free via the Giffgaff site. People who upload videos to YouTube, showing themselves using ... The branding for Giffgaff will use images of coloured pixels, to encourage customers to 'create the brand ...

O2 launches SIM-only mobile network brand Giffgaff

LONDON - O2 is launching an online SIM-only mobile network called Giffgaff late this year....off their mobile bills. The network will be run through Giffgaff.com, where people pay an initial top ... , formerly head of marketing for ITV's digital channels, who joined O2 this summer. Giffgaff will use O2 ... says will encourage customers to create the brand feel themselves'. Giffgaff, which means to give ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.