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GiffGaff hires former Procter & Gamble marketer Jenkins

Giffgaff, O2's community-led mobile operator, has hired Emma Jenkins, former top digital marketer...as associate director of new marketing models and ecommerce, leaving in May last year. At GiffGaff, Jenkins ... to report to chief executive Mike Fairman. GiffGaff, which launched at the end of 2009, aims to maintain ...

Giffgaff 'unlock your phone' by Albion London

Keith and Orville rap a musical tribute to the mobile network Giffgaff in a new ad by Albion

Marketing Society Awards for Excellence 2011: New brand

WINNER Giffgaff (Agency: Albion)...Giffgaff, a SIM-only mobile network based on fairness and mutuality, was born in late 2009 ... business. At the outset, O2, the brand's owner, realised that it needed to position Giffgaff in a way ... significantly. The full public launch of Giffgaff sought to bring in a more mainstream audience and drive ...

Giffgaff viral campaign urges mobile phone unlocking

O2 pay-as-you-go subsidiary Giffgaff has launched a series of videos on its Facebook page aimed...Tom Rainsford, head of brand and propositions at the youth-oriented SIM card-only brand, said: 'Many think unlocking is illegal [even though] it isn't. We want people to use us to get the best deals.' The 'Giffgaff Illegal Theatre' Facebook page streams videos on a split screen. On the left, a man with a ...

Brand of the Year 2010

the eminently modern Giffgaff to brands with a long heritage, such as British Gas. When it came down to it ... to the brand bolstering its books by 500,000 customers this year. GIFFGAFF 02-backed mobile phone service Giffgaff is a brand for our socially networked, people-powered times, perfectly in sync with the demands ...

Battle of the brands

, a real-time snapshot after two weeks of voting reveals that Aviva, Giffgaff, Costa Coffee ... to itself.' 'Unique approach' Mobile brand Giffgaff, the 'people-powered network' is also proving ... . 'Giffgaff should win as we are like no other brand in the competition,' says Leed. 'With just 16 of us ...

The best brands of 2010: choose your winner

The Social Network, chronicling founder Mark Zuckerberg's life. GIFFGAFF O2 entered fresh territory with giffgaff. The 'people-powered network', which gives customers free calls and texts in return for assistance ...

Vodafone's crossed lines

youth-oriented Giffgaff service. Vodafone has yet to apply this level of local insight in the UK ...

Giffgaff 'the man' by Albion

Albion is rolling-out an integrated ad campaign to help launch Giffgaff, the O2-backed community.... Consumers are encouraged to "take back control" by joining giffgaff, a network that promises not to tie them ...

Giffgaff joins Chatroulette in brand experiment

LONDON - Giffgaff, the O2-run mobile network, will use a controversial video chat service...because of the risk of brands being hijacked. However, Giffgaff has started promoting itself ... talking to them. Giffgaff also plans to provide a code via Chatroulette that will let users claim SIM cards with free credit when they register on the network's website. Giffgaff claims to be a new kind ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.