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Appointment to View: How the AA made its own horror film trailer

06 Feb 2012 | by Georgina Brazier

McCann London took inspiration from horror movies for its recent campaign for the AA's Home...Filmed in a house in Putney and with inspiration from horror films such as 'The Blair Witch ... that sort of ticks all the boxes that you would expect from a horror film, but also deliver some visuals ... branding, the ad aims to lead the viewer into believing it is a trailer for a new horror film. At the end ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

03 Feb 2012 | by Gemma Charles

, and this prospect has provided them with yet more ammunition. Horror stories have abounded about hour-long waits ...

Punter Appeal - Adam & Eve

26 Jan 2012 | by Matt Williams

surprising to find lower down the ladder was the horror-themed "little girl" ad for Phones4u. The spot ...

The AA 'who will stop Jack Frost?' by McCann London

19 Jan 2012

McCann London has created a horror film-style trailer to promote the Home Emergency Response

We'll Call You - Virgin Media

11 Jan 2012

by asking friends for advice, but heard some horror stories.

Phones4U horror ad triumphs against flood of complaints

21 Dec 2011 | by Matthew Chapman

Phones4U has termed its victory against hundreds of complaints about its horror-themed ad "a...The mobile phone retailer's horror-themed ad received more than 500 complaints the most about ... to the retailer's "missing our deals will haunt you" strapline by parodying a horror movie. It ruled ... received by a large audience who recognise the classic horror themes, get the Phones4U sense of humour ...

Private View: Kate Stanners and Phil Rumbol

09 Dec 2011

and messages she posts, we piece together the horrors of her life as a housekeeper for a family that mistreats ...

Shock tactics - Do they work?

08 Dec 2011 | by Kate Magee

about the horrors being perpetrated.' Save the Congo's director Vava Tampa says: 'Statistics and reports ...

James Murdoch re-elected to Sky board

29 Nov 2011 | by Maisie McCabe

shareholders' votes against Murdoch s re-election marked a "significant blow". Patel said: "The horror ...

ASA insists Littlewoods' Christmas ad complaints will not be investigated

25 Nov 2011 | by Nicola Clark

The ad, which features a twist on a nativity play in which children sing and rap about presents bought by their mums, has already attracted 456 complaints to the ASA. Only Phones4U's horror-themed ads have received more complaints, just over 500 in total. An ASA spokesman confirmed members ...

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