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Nissan Juke 'built to thrill' by TBWA\London

The 60-second TV spot tells the story of assembling the Nissan Juke in a world of adventure sports. It is set to a musical backdrop composed by The Horrors. ...

My YouTube ad of the week: David Prideaux, Publicis Chemistry

David Prideaux, executive creative director, Publicis Chemistry Why I like this I don't like this. I lurve this. A deft piece of animation turns cooling towers into Colonel Blimp-like characters who, to their horror, are blown to smithereens. It punctures the smugness of electricity ...

W&K gets people loving Heineken ... and each other

were on hand to get everyone's facts straight - it's from the 1965 Indian horror film Gumnaam, sung ...

Appointment to View: How the AA made its own horror film trailer

McCann London took inspiration from horror movies for its recent campaign for the AA's Home...Filmed in a house in Putney and with inspiration from horror films such as 'The Blair Witch ... that sort of ticks all the boxes that you would expect from a horror film, but also deliver some visuals ... branding, the ad aims to lead the viewer into believing it is a trailer for a new horror film. At the end ...

The AA 'who will stop Jack Frost?' by McCann London

McCann London has created a horror film-style trailer to promote the Home Emergency Response

Phones4U horror ad triumphs against flood of complaints

Phones4U has termed its victory against hundreds of complaints about its horror-themed ad "a...The mobile phone retailer's horror-themed ad received more than 500 complaints the most about ... to the retailer's "missing our deals will haunt you" strapline by parodying a horror movie. It ruled ... received by a large audience who recognise the classic horror themes, get the Phones4U sense of humour ...

John Lewis TV ad passes 1m views online

of the ad, which are also going viral. One is based on horror film 'The Shining' , while another gives ...

Phones4u 'missing our deals will haunt you' by Adam & Eve

Adam & Eve is launching a horror-themed ad campaign for Phones4u.

Adwatch (Aug 24) - Top 20 recall: Match.com finds it Match moment

Skip to table Rebels without a cause ran riot and markets fell off a cliff: the past two weeks' TV has been a horror show. That's why the Match.com ad, spreading much-needed love and positivity, stood out for me. But will its target market fall in love with it? The UK's best-known dating site ...

B&Q rolls out online horror spoof videos

B&Q has rolled out a series on online horror film spoofs, created by Dare, to demonstrate how...The videos parody classic horror films, including 'The Shining', 'Psycho' and 'Poltergeist' to promote the retailer s in store demos, which give consumers DIY advice on a range of topics including how to make hanging baskets and lay laminate flooring. They contain the strapline "DIY doesn't have ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.