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The real cost of pitching

the balance of power firmly in the clients' favour. The horror stories The industry abounds with pitching horror stories. They cover a range of client sins (see box), from the shrinking budget ...

Hit or Miss? New theme park ride is first to gain classification by film board

Testers said the ride's 'moderate physical or psychological threat' was similar to a mild horror film. The ride was the first non-film or video game the BBFC has classified. The news was accompanied by research that found 75 per cent of people have a phobia of being trapped underground. How I see ...

Reputation Survey: Mobile phone brands - Providers urged to limit customer bills

studies of consumers benefitting from services, can play a role in the battle against future horror ...

Focus: Starting up during a recession - Can hard times create successful start-ups?

in today's tough economic climate to ignore insolvency horror stories. 'The economy should not matter ...

Anthony Hilton: Just admit when you are wrong

thing on its head. The result has been greeted with varying degrees of horror as people realise ...

Shock tactics - Do they work?

about the horrors being perpetrated.' Save the Congo's director Vava Tampa says: 'Statistics and reports ...

Breaking the taboos: case study 3 - sanitary protection

to engage in conversations about personal preferences and shopping habits. Others recoiled in horror ...

CIPR invites industry to raise funds for the Japanese Red Cross

Join us in helping the people of Japan. After the devastating natural disaster that recently befell Japan, the whole world has been watching in horror as events have been unfolding. The tsunami following the earthquake has had a devastating effect on Japan. Many of us feel helpless in the face ...

Internships: Opportunity or exploitation?

Internships are becoming an essential first step on the PR career ladder, but horror stories...without so much as a sniff of a permanent, salaried position. Horror stories Lauren O'Connor, 23 ...

Crisis simulation: The eye of the storm

describing her 'horror' that 'five children were nearly killed'. 12.35: A fax arrives from the Chinese ... with the parents of children injured in the accident, telling of their horror. 12.50: Our group legal counsel ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.