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The real cost of pitching

the balance of power firmly in the clients' favour. The horror stories The industry abounds with pitching horror stories. They cover a range of client sins (see box), from the shrinking budget ...

Lobbying under scrutiny

Pottinger's website since 28 March. Shock horror, The Independent finds out something everyone else already ...

Broadcast yourself: Should brands become media owners?

about common travel injuries, horror stories and asking holidaymakers whether they had taken out travel ...

Focus: Starting up during a recession - Can hard times create successful start-ups?

in today's tough economic climate to ignore insolvency horror stories. 'The economy should not matter ...

Focus: Starting up during a recession - Can hard times create successful start-ups?

in today's tough economic climate to ignore insolvency horror stories. 'The economy should not matter ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.