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Phones4U horror spot tops 2011's most complained about ads

Adam & Eve's horror-themed spot for Phones4U was the Advertising Standards Authority's most...The series of ads for the mobile phone retailer feature a ghost-like girl inspired by horror flick 'The Ring'. It received 659 complaints from viewers who believed them to be "offensive ... the classic horror themes, get the Phones4U sense of humour, and understand what our ads are trying ...

Key issues for 3D movies at the cinema

, reflecting the skew of family animation and effects laden action and horror releases that can benefit most ...

Adwatch (Aug 24) - Top 20 recall: Match.com finds it Match moment

Skip to table Rebels without a cause ran riot and markets fell off a cliff: the past two weeks' TV has been a horror show. That's why the Match.com ad, spreading much-needed love and positivity, stood out for me. But will its target market fall in love with it? The UK's best-known dating site ...

Pick & Turkey league (4 Feb 2011)

Sara Kimberley recoils in horror every time she is unfortunate enough to witness the Colman s "season ...

Pick & Turkey league (12 Nov 2010)

schlock horror movie and will give people a welcome break from the onslaught of anodyne Christmas ads ...

Which brands do consumers want to be revived?

Wispa Mint. Another brand being resurrected this year is Hammer Horror, which was bought by Dutch media ... . The Hammer Horror Group, famous for producing 'The Curse of the Werewolf', 'Dracula' and 'The Brides ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.