30 May 2012
| by Arif Durrani and Ben Hall
Adam & Eve's horror-themed spot for Phones4U was the Advertising Standards Authority's most...The series of ads for the mobile phone retailer feature a ghost-like girl inspired by horror flick 'The Ring'.
It received 659 complaints from viewers who believed them to be "offensive ...
the classic horror themes, get the Phones4U sense of humour, and understand what our ads are trying ...
06 Feb 2012
| by Georgina Brazier
McCann London took inspiration from horror movies for its recent campaign for the AA's Home...Filmed in a house in Putney and with inspiration from horror films such as 'The Blair Witch ...
that sort of ticks all the boxes that you would expect from a horror film, but also deliver some visuals ...
branding, the ad aims to lead the viewer into believing it is a trailer for a new horror film. At the end ...
21 Dec 2011
| by Matthew Chapman
Phones4U has termed its victory against hundreds of complaints about its horror-themed ad "a...The mobile phone retailer's horror-themed ad received more than 500 complaints the most about ...
to the retailer's "missing our deals will haunt you" strapline by parodying a horror movie.
It ruled ...
received by a large audience who recognise the classic horror themes, get the Phones4U sense of humour ...
19 Aug 2011
| by Maisie McCabe
As part of a task in 'Celebrity Big Brother', which launched on Northern Shell-owned Channel 5 last night, the housemates will be able to win the opportunity to watch horror film 'Fright Night' as a reward.
In addition, three pairs of viewers will be able to win a chance to enter the house to watch ...
27 May 2011
| by Sarah Shearman
B&Q has rolled out a series on online horror film spoofs, created by Dare, to demonstrate how...The videos parody classic horror films, including 'The Shining', 'Psycho' and 'Poltergeist' to promote the retailer s in store demos, which give consumers DIY advice on a range of topics including how to make hanging baskets and lay laminate flooring.
They contain the strapline "DIY doesn't have ...
25 May 2011
B&Q has launched an online campaign, by Dare, which spoofs cult horror movies to demonstrate that B...The online films parody classic scenes from horror movies, The Shining, Psycho and Poltergeist. In the Poltergeist parody a little blonde girl is watching a TV with a scrambled reception. When her mother fixes it and cartoon characters reappear on screen she announces They re back . The films use the strapline DIY doesn ...
03 Nov 2010
| by Mark Banham
-market audience" and were intended to position the film as a mainstream horror release with imagery within ...
, and "not sexual assault".
The ASA said "the ads were designed to promote a mainstream horror film ...
17 Feb 2010
| by Joe Thomas
LONDON - The Advertising Standards Authority has ruled that a poster ad for the Pathe horror film...feel sh*t scared film of the decade'. It promoted the sequel to the critically acclaimed 2005 horror ...
reflected the content of the film, which, as well as enticing horror fans, would also act as a warning ...
14 Oct 2009
| by Hadassah Nymark
LONDON - The Advertising Standards Authority has ordered a later timing restriction for three TV ads promoting the cinema release of The Last House On The Left after 19 people complained.
01 Oct 2009
| by Alex Brownsell
sci-fi horror movie, 'Pandorum'.
