Key issues for 3D movies at the cinema
01 Mar 2012 | by Adam Sheridan
, reflecting the skew of family animation and effects laden action and horror releases that can benefit most ...
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CREATIVE STRATEGY: Prometheus and stealing fire at TED
31 May 2012 | by Simon S Kershaw
this, the best-ever sci-fi/horror movie franchise is about to get its prequel. 'Alien' was Ridley Scott ...
Appointment to View: How the AA made its own horror film trailer
06 Feb 2012 | by Georgina Brazier
McCann London took inspiration from horror movies for its recent campaign for the AA's Home...Filmed in a house in Putney and with inspiration from horror films such as 'The Blair Witch ... that sort of ticks all the boxes that you would expect from a horror film, but also deliver some visuals ... branding, the ad aims to lead the viewer into believing it is a trailer for a new horror film. At the end ...
CREATIVE STRATEGY: Back in black berry flavours, AC/DC rocks wine world
24 Aug 2011 | by Simon S Kershaw
". Then something happened. The Old World got cocky. And to its horror, Australia and other regions got their act ...
The BR 200 May 2011: The web's most influential bloggers (101-150)
18 May 2011 | by Staff
130 Adscam/The Horror! 2370 131 The Ad-Pit 2347 ...
CREATIVE STRATEGY: How to waste an Oscar winner
24 Mar 2011 | by Simon Kershaw
with horror Iceland s Kerry Katona ads. As someone cruelly, but wittily, said: "It lacks realism. Iceland ...
Paranormal Activity 2 delivers for Nokia
29 Oct 2010 | by Katherine Levy
in their home, made 3.8m in the UK in its debut weekend, beating the first instalment of the low-budget horror ...
CREATIVE STRATEGY: If only Sony Ericsson's ad was as smart as its smartphone
26 Aug 2010 | by Simon S Kershaw
moments... FFS! As if to compound this horror show, someone seems to have forgotten the craft of press ...
Disney game campaign delivers 1.85 million cinema impacts
12 May 2010 | by Maisie McCabe
,513 viewings in its first weekend. Another new release, the remake of the 1984 horror classic 'Nightmare ...
Ipswich murder dramatisation Five Daughters gives BBC One 5.4m viewers
28 Apr 2010 | by David Barros
the world works. It had 2.1 million viewers and a 9% share. 'Heston's Gothic Horror Feast' on Channel 4 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
