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Sony Pictures teams up with IPC Ignite!

!, to launch an integrated campaign for its comedy horror film, Zombieland. The activity will run for a month.

The week in marketing

Pathe is promoting its high-school horror film Tormented with an integrated campaign. The push, by BLM Quantum, will be driven by text messages sent directly to 30,000 15- to 19-year-olds. The activity will also include viral seeding. - Sony signs to Spotify Sony PlayStation has signed up to become ...

Careers: What it's really like inside - LoveFilm

and meeting rooms are named after genres, such as horror and romance. Our visitors' badges assign everyone ...

Conference Preview: Crunch time

former employee, now a performance artist, hung herself from hooks to demonstrate the horrors of shark ...

Dairy Crest plans Frijj Film Festival

campaign website. It offers consumers the chance to upload their own horror movie, using Frijj as a prop. A ...

Sector Insight: Underwear retailing - Form and function fuel sales

-and-tickle' style that brought to mind the suburban horror of Ann Summers parties. There was little choice, and even ...

Media brief: Film4 agrees one-year deal to remain sponsor

Film4 has agreed a one-year deal to remain the headline sponsor of the FrightFest horror

Raymond Snoddy on media: How Freesat banished sceptic in me

who admits they haven't got one - or, shock horror, in extreme cases, have not even heard of the beast ...

Media choice: Dancing on Ice

reading how partner Matt Evers' blade sliced her head open during a horror fall. I suspect I'm probably ...

Irritating ads: Not those bloody lawyers again ..

Every year, Marketing's table of the most irritating ads sparks debate over what it means to be irritating, and whether, if the work is effective, it matters; and every year it becomes clear that being annoying can work. Previous table-toppers include such horrors as the Crazy Frog, whose dulcet tones made ...

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