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When social media turns bad: dealing with negative comments

that felt the force of negative social-media commentary last year was Phones4U, as the result of its horror ...

The BR 200 May 2011: The web's most influential bloggers (101-150)

130 Adscam/The Horror! 2370 131 The Ad-Pit 2347 ...

CREATIVE STRATEGY: How to waste an Oscar winner

with horror Iceland s Kerry Katona ads. As someone cruelly, but wittily, said: "It lacks realism. Iceland ...

Licensing: Alan Titchmarsh ... Your brand goes here

the ergonomics of utensils, the freshness of the ingredients and so on.' Licensing horror stories abound ...

Coffee wars: Kenco takes on Starbucks Via

When news of Starbucks' plans to launch an instant coffee emerged last year, the development was greeted with bemusement and, in some cases, horror. Commentators questioned the impact the launch could have on the brand of the world's biggest coffee-shop chain, which prides itself on fresh coffee ...

Weedol Rootkill Plus 'B movie' by DLKW

The product promises to kill both the plant and the root and uses a 'B movie' horror theme to show this and increase consumer awareness of the brand. ...

The Work: New Campaigns - The World

-shirt from her without getting his face slapped. UNIVERSAL ORLANDO RESORT - HALLOWEEN HORROR NIGHTS - US CREDITS Project: Halloween Horror Nights Client: Kurt Kostur, vice-president marketing communications, Universal Orlando Resort Brief: Promote the Universal Orlando Resort's Halloween Horror Nights Creative ...

The Work: Private view

designated part of the page and, in a gothic-horror kind-of-way, she pours Frijj over a model of a cityscape. You are then treated to a film, in a 50s horror style, of a giant blob of Frijj which attacks people ...

Grey creates spoof 50s horror film virals for Frijj

horror films.....fourridgesmustbedestroyed.com, will allow users to upload their own horror movies which use Frijj as a prop. The best ...

People's choice: most irritating ads of 2007

Every year, Marketing s table of the most irritating ads sparks debate over what it means to be irritating, and whether, if the work is effective, it matters; and every year it becomes clear that being annoying can work. Previous table-toppers include such horrors as the Crazy Frog, whose dulcet tones made ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.