Appointment to View: How the AA made its own horror film trailer
06 Feb 2012 | by Georgina Brazier
McCann London took inspiration from horror movies for its recent campaign for the AA's Home...Filmed in a house in Putney and with inspiration from horror films such as 'The Blair Witch ... that sort of ticks all the boxes that you would expect from a horror film, but also deliver some visuals ... branding, the ad aims to lead the viewer into believing it is a trailer for a new horror film. At the end ...



