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Robbie Williams and his record label EMI are to cash in with the release of a Nintendo Wii game in October, giving people the chance to sing his greatest hits.
LONDON - 'The X Factor' producer FremantleMedia has extended the format with a paid-for karaoke website that allows fans to record themselves singing along to the show's songs at home.
The X Factor is extending its brand with the creation of branded karaoke machines.
LONDON - Malcolm McLaren surprised Marketing Society members last night with an unusual take on the future of consumer relationships with their brands.
It would seem the industry is bursting into song, if J. Walter Thompson s latest MasterClass evening is anything to go by.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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