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Carlsberg 'karaoke' by Saatchi & Saatchi

Carlsberg has signed up singer Bryan Ferry to star in its latest TV campaign as part of a 13m spend on media in 2007. The ad will debut during the opening ceremony of the Rugby World Cup 2007, on ITV1 on September 7th. The ad was produced by Saatchi and Saatchi and directed by Vaughan Arnell....

Sony adds karaoke game extension

of the popular karaoke game....The concept, devised by OMD's experiential and branded content division OMD Fuse, will encourage SingStar fans to indulge in karaoke outside the regular gaming environment - and introduce their friends, who may not be familiar with SingStar, to the game. Sony is keen "to inspire spectators to become ...

Malcolm McLaren roasts 'karaoke' Blair

British marketers need to understand the "karaoke culture", in which original thinking has been replaced by mouthing the words of others, according to one-time Sex Pistols manager and Sex shop proprietor Malcolm McLaren. McLaren said we lived in a karaoke society with a karaoke prime minister who just ...

Robbie Williams gets own karaoke game

Robbie Williams and his record label EMI are to cash in with the release of a Nintendo Wii game in October, giving people the chance to sing his greatest hits.

Carlsberg signs Bryan Ferry for karaoke support act

-of-tune karaoke singers....the intrepid three singing from a karaoke machine, with a strong chorus from the Carlsberg backing singers ... such a brilliant time making the ad, it would be fantastic if all karaoke experiences could be like ...

Fremantle exploits X Factor rights with karaoke website

LONDON - 'The X Factor' producer FremantleMedia has extended the format with a paid-for karaoke...It uses technology developed by online music firm PureSolo and charges users 99p per karaoke track ... . The karaoke site is separate to ITV's 'X Factor' website , which carries a button advertising the sing ... brand that people truly want to engage with and PureSolo has delivered a fantastic online karaoke ...

Media News: X Factor plans to sell karaoke kits

The X Factor is extending its brand with the creation of branded karaoke machines.

T-Mobile karaoke ad in Trafalgar Square - video report

, which features a mass karaoke in Trafalgar Square, involving rock star Pink.

CAMPAIGN DIARY: Karaoke king ensures JWT staff are on song

Thursday, JWT welcomed the new messiah of karaoke, Sonnie Mann, along with his sidekick the Sheriff ... apparently been wowing karaoke fans around London with his unique brand of Country Karaoke, receiving ...

Churchill nodding dog takes up karaoke in new TV ad

The ad, which features the Churchill dog singing karaoke in a local pub, is intended to give viewers a glimpse into the Churchill nodding dog's hectic social life'. The campaign shows a female customer in a garage, being reassured by a mechanic that Churchill will not be raising its prices over ...

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