Sony SingStar targets summer festival-goers
04 Jun 2010 | by Sara Kimberley
ties and encourage consumers to submit karaoke entries to a competition. A social media push across ...
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Sony launches Walkman experiential campaign
10 Dec 2010 | by Ed Owen
Managed by pd3, the campaign will promote the E series digital Walkman, using a Walkman "studio" that hosts karaoke and interactive dancing. Songs or dances can be shared via social media or printed-out, while examples of the Walkman will be on hand. Omar Gurnah, category marketing manager for Walkman ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
