Skoda DM emphasises individuality
27 Aug 2004 | by Claire Billings
A cold list of 30,000 consumers will receive the mailing, which was devised by Archibald Ingall Stretton. The pack contains a DVD film of the car being assembled, backed by an instrumental version of the Frank Sinatra song My Way. The lyrics of run karaoke-style across the bottom of the screen, in a manner ...



