The X Factor is extending its brand with the creation of branded karaoke machines.
Both are encouraging consumers to create audiovisual content to be shown as part of a TV campaign on MTV's cross-platform channel. Sony is using the initiative to promote its SingStar karaoke game by asking viewers to upload clips of themselves lip-synching to hit songs. Oxfam has rolled out a similar ...
. Does the marketing team socialise outside of office hours? We find karaoke meets our socialising ...
-9 July). Among its attractions will be a 'Hairbrush diva' karaoke competition, where contestants ...
budding X-Factor contestant. Anyone who saw her in action at a certain Manchester karaoke bar would testify to her 'expressive' nature. Fortunately, the batteries in her karaoke machine in the office have ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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