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LONDON - Tesco is aiming to capitalise on the popularity of TV talent shows such as The X Factor with the launch of branded karaoke pods outside stores.
LONDON - 'The X Factor' producer FremantleMedia has extended the format with a paid-for karaoke website that allows fans to record themselves singing along to the show's songs at home.
LONDON - Campaign.tv takes a look behind the scenes at Saatchi & Saatchi's latest T-Mobile ad, which features a mass karaoke in Trafalgar Square, involving rock star Pink.
LONDON - T-Mobile yesterday held a flash-mob event in Trafalgar Square which included 13,000 people and a surprise appearance from pop star Pink.
LONDON - Insurance brand Churchill is launching a new TV campaign this week to promote its motor insurance products.
Carlsberg has signed up singer Bryan Ferry to star in its latest TV campaign as part of a 13m spend on media in 2007. The ad will debut during the opening ceremony of the Rugby World Cup 2007, on ITV1 on September 7th. The ad was produced by Saatchi and Saatchi and directed by Vaughan Arnell....
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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