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Brand entertainment on centre stage during festival season

in festivals. Gaymers erected a brand experience tent - featuring apple and pear trees and a karaoke machine ...

Media Analysis: Stretching the brand truth

in place for products from MP3 players and karaoke machines to board games, it is clear ...

The X Factor to roll out array of brand extensions

players and karaoke machines are also in the pipeline, as is a board game to be sold in Marks & Spencer ...

The X Factor to roll out array of brand extensions

players and karaoke machines are also in the pipeline, as is a board game to be sold in Marks Spencer ...

Careers: Brand manager of the week - Georgina Lobo, Head of advertising, Virgin Media

private karaoke bar in Soho. - What's your favourite holiday destination? Virgin Gorda, British Virgin ...

Media News: X Factor plans to sell karaoke kits

The X Factor is extending its brand with the creation of branded karaoke machines.

MTV to run user generated ads

Both are encouraging consumers to create audiovisual content to be shown as part of a TV campaign on MTV's cross-platform channel. Sony is using the initiative to promote its SingStar karaoke game by asking viewers to upload clips of themselves lip-synching to hit songs. Oxfam has rolled out a similar ...

Media choice: Rock Around the Block

on this particular Saturday night. Or might it be the show itself? RATB is akin to a karaoke version of Neighbours ...

Campaign Casebook: GWR FM breakfast show

local cafe owner and a 'karaoke mum' (actually Bush and Troy's sidekick, Paulina) - to ensure they would ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.