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OMD wins pan-Euro branded content account for PS3

25 Oct 2007 | by Ian Darby

the experiential activity to launch SingStar Studios, a karaoke room that was an extension of the SingStar game ...

Timberlake asks for Trouble in UGC video promotion

09 Nov 2006 | by by Alex Donohue

Homegrown users are being asked to download a karaoke clip of Timberlake's forthcoming single, 'My Love', from the Homegrown website and submit a tailored version of the video or sing along to the track. The eight-week Homegrown campaign, which begins this week, follows a similar deal ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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