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T-Mobile holds karaoke flash-mob event in Trafalgar Square

01 May 2009 | by Gemma Charles

13,000 people. They congregated from 6pm and participated in a mass karaoke singing renditions ...

3 invites customers to video call with MMS campaign

06 Mar 2007 | by Charlie McCathie

Three short multimedia messages linked to a special microsite have been created to encourage 3 customers to use video calling. The campaign suggests that video calling is the best way to communicate, with the strapline Isn t it time you learned how to video call? The first MMS shows a drunken boss singing karaoke ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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