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TV or not TV: Should challenger brands resist the lure of TV advertising?

10 Feb 2012 | by David Benady

and the creative is right, consistency pays off,' says Neophytou. He points to high-quality brands, such as Le ... . After 10 years, the brand had exhausted online avenues for promotion such as search, pay per click ...

Exploring licensing's new gaming frontier

10 Feb 2012 | by Eva MacIntosh

-star characters, has hit 26m downloads since its launch in 2009. Other popular properties include gaming app Cut ...

PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising

10 Feb 2012 | by John Reynolds

cuts, which were announced as the company reported a 15% lift in sales in 2011 to $65.5bn ( 41.2bn ... been losing market share to rival Coca-Cola. The swingeing job cuts are part of PepsiCo's aim ...

Clarence Mitchell speaks out following Leveson Inquiry

10 Feb 2012 | by Matt Cartmell

, Max Clifford dubbed phone-hacking a cancer that now hopefully has been cut out . Following his ...

Generation Y: Demanding diners who expect healthy eats and good value

10 Feb 2012 | by Stephen Mellor

, directly in relation to the prices you pay and the portion size you receive. Again this has strong ...

Local Government Association appoints David Holdstock as director of comms

09 Feb 2012 | by Matt Cartmell

, as it looks to provide a voice to councils hit by cuts.

Zeebox rolls out click-to-buy function

09 Feb 2012 | by Maisie McCabe

) will be shown through an icon on the click-to-buy button. In addition to the clickable ads, brands can pay ...

Groupon reins in marketing spend as it reports loss of $42.7m

09 Feb 2012 | by Sarah Shearman

Groupon has cut its marketing spend by nearly $50m in the three months to 31 December 2011...Groupon cut marketing spend from $200.9m ( 126.3m) to $156.4m ( 98.4m) in the quarter, compared to same period in the previous year. The cut came despite the voucher company launching its first UK TV ad campaign in the period, as it moved to up the ante in the daily deals space. The marketing ...

Channel 4 admits February deals will not be delivered

09 Feb 2012 | by Maisie McCabe

it over to next year or, in the worst-case scenario, pay agencies back. The chief executive of Channel ...

RB takes to Facebook to sell Cillit Bang extension

09 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

://www.facebook.com/CillitbangUK , allows consumers to buy the product direct from the Facebook page, without having to pay for postage ...

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