Kleenex rolls out Facebook game for hay fever sufferers
30 May 2012 | by Sarah Shearman
, radio sponsorship on Capital FM and Heart FM, with media planning handled by Mindshare. Kleenex ...
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Samsung adds music store to mobile offering
30 May 2012 | by Matthew Chapman
service and radio stations. The free version will allow users to buy songs and albums from the 19 ... of songs in the Music Hub catalogue and enables users to browse genre-based radio stations created ...
MTV
29 May 2012
). MTV was launched on 1 August, 1981, and the first music video it broadcast was Video Killed the Radio ... than a modicum of recognition, let alone supplant radio. US record companies and musicians rarely ...
Tesco gives ready meals multimillion-pound revamp
24 May 2012 | by Matthew Chapman
Radio and outdoor activity launched today (24 May). Tesco is relaunching its entire range of ready meals and as well as revamping the recipes, it has also overhauled the packaging. This follows the recent launch of the retailer's Everyday Value own brand range . The first lines to be upgraded ...
Lufthansa introduces Berlin routes
24 May 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign by Space highlights new daily direct flights from Manchester and Birmingham to Berlin from 3 June. The activity runs under the strapline "Wilkommen to Berlin". It comprises of targeted radio advertising within the Manchester and Birmingham areas, experiential activity at the Bullring ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
with the donkey. Favourite media Capital Radio and news feeds. 'News is in real-time, and important news ...
My Secret Work Weapon: My iPhone acts as an office when I'm out in the field
23 May 2012 | by Clare Baker, Marketing director, Absolute Radio
my valuable contacts and I can listen to any of our radio stations at any time through our apps ...
Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
to grips with radio , a medium it has traditionally neglected. Finally, we fished to see what Inglis ...
Media360: John Lewis to expand Never Knowingly Undersold campaign to radio
18 May 2012 | by Maisie McCabe
its 'Never Knowingly Undersold' campaign to radio, it was announced today....teams [at Adam Eve] working with the Radio Advertising Bureau this week and next week on the creative challenges that radio brings." Inglis also explained how the retailer had historically shied ...
Mobile to be 'biggest branding product on the planet', says IAB chairman
18 May 2012 | by Sarah Shearman
' and 'How brands are making the most of mobile'. In contrast to other media, such as TV or radio which ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
