Think BR: Brands and the pleasure principle
21 May 2012 | by John Crowther
fashion - think Hollister. But the other, more interestingly, is media. For both Radio 1 ...
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MHP Health Mandate appoints RCS director Alison Cook
22 May 2012 | by Hannah Crown
time directive. Cook began her career as a journalist, working for BBC Radio s File on 4. Before ...
Campaign Viral Chart: Musical flashmob plays its way to the top
18 May 2012 | by Ben Hall
. Copenhagen Phil and Radio Klassisk 'flashmob in the Copenhagen Metro' by Makropol 17,067 shares this week ...
Media360: John Lewis to expand Never Knowingly Undersold campaign to radio
18 May 2012 | by Maisie McCabe
its 'Never Knowingly Undersold' campaign to radio, it was announced today....teams [at Adam Eve] working with the Radio Advertising Bureau this week and next week on the creative challenges that radio brings." Inglis also explained how the retailer had historically shied ...
One LIfe launches Guinness World Record campaign for DJ Relay
18 May 2012 | by Sara Kimberley
looking to smash Radio One's current DJ Relay record of 82 mixed tracks. One Life aims to mix 150 tracks ... without a pitch last month. The drive will span across outdoor, social media, radio, digital ...
Media360: Global Radio profits to rise 'significantly' says Miron
18 May 2012 | by Maisie McCabe
Global Radio, home to Heart and Capital FM, has enjoyed a strong year of growth, and is set...'s Media360 conference yesterday, Miron provided a whistle-stop tour of how Global Radio's business had ... on Sunday and Mail Online. When Global Radio's founder and executive president, Ashley Tabor, approached ... and bravery for the radio industry." Global Radio rebranded the One network of 33 stations to the Heart ...
Mobile to be 'biggest branding product on the planet', says IAB chairman
18 May 2012 | by Sarah Shearman
' and 'How brands are making the most of mobile'. In contrast to other media, such as TV or radio which ...
Consumer: Lego builds brand quality at St Pancras
18 May 2012 | by Hannah Crown
was generated. Radio mentions included BBC 6 Music, Absolute Radio and Heart FM. Press included the London ...
RAJAR Q1 2012: Views from the radio advertising buyers
17 May 2012 | by Maisie McCabe
What do today's Rajar results mean for radio stations and advertisers? Four radio buyers give.... The weekly reach of Absolute Radio, GMG Radio's Smooth, Bauer Media's Kiss and Global Radio's Capital network ... , commercial radio lost share against the BBC, and although many individual digital stations increased their reach, DAB's share of listening fell. Three radio buyers give their view on what today's figures mean ...
Metro leads cross-media partnership for Men In Black 3
17 May 2012 | by Nick Batten
Metro, Spotify, Absolute Radio and Shortlist have partnered up for a competition campaign
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
