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The agency emerged triumphant this week after a pitch against Hill & Knowlton, AS Biss & Co, Four Communications and the incumbent. The switch comes amid Ofcom's review of its allocation of radio spectrum, which 3 is eager to ensure will minimise the potential for interference. 3 head of public policy ...
for ideas', labelling it 'The Book of Life'. B B dramatised the benefits of the book with a radio ... and radio stations to complete various tasks, including finding karaoke machines to entertain passers ...
Allard, conducted 22 regional radio and TV interviews, in which she flagged up the competition ... and New. Meanwhile, O2 devoted some of its existing promotional slots on Capital Radio to the competition ... and Western Gazette. In addition to Capital Radio, broadcast coverage was achieved on more than 20 regional ...
with local radio stations that also fitted the audience profile, generating interest in the roadshow ...
of the experiment. Local radio and specialist technical and business press were particularly targeted. The angle ... Business, four local radio stations and BBC Online. Evaluation carried out by Rainier was quantitative ...
and the woman who became his wife were offered reporter posts to effectively launch BBC Radio Devon. That led ... -nude reaches of the top shelf. RESUME 1981 Reporter, BBC Radio Devon 1989 Business correspondent, BBC TV ...
141 mentions on radio and TV, including the BBC's Breakfast, Working Lunch, Radio 1 Newsbeat and Radio 5 Live programmes. In addition, 34 regional BBC radio stations and 28 commercial stations covered ... , including Radio 1 Newsbeat, Radio 5 Live and IRN. The coverage was measured in-house against mentions ...
despite there not having been any radio ads running immediately beforehand.
national and 11 local BBC radio stations covered the story, along with several programmes aimed at teens, such as Newsround and Radio 1 Newsbeat. According to Metrica, 58 per cent of UK adults were reached, with each ... another 500,000. The campaign is still ongoing, with O2's in-house team working closely with BBC Radio ...
. On radio, Kiss FM's breakfast presenter and gaming enthusiast Bam Bam was given one to try out and Nokia ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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