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Consumer - Look-a-like guests lead mall's 'royalwedding'

also conducted interviews with TV and radio stations, including BBC Radio 4, CBS News in the US and RTL ...

Corporate Rebrands: Surviving change

staff and customers via interviews with local press and radio. However, headlines such as 'Thomson ... transported goods for various charity and sporting events, including a BBC Radio 5 football shirt amnesty ...

Campaign: Ministry of Fun reveals decline of grottos - Consumer

was made available for interview for both radio and press. Measurement and Evaluation The Daily Mirror ... '. On the same day, Lovell was involved in more than 40 regional radio interviews as well as features on the BBC's Radio Five Live, BBC London and Classic Gold. Since 1 November, the story has been picked up by papers ...

News Analysis: Season of aggressive promotions

The hordes that descend on Brent Cross shopping centre in North London can now tune in to a dedicated radio station while scrapping for a parking slot in the pre-Christmas crush. The station, BXFM, will broadcast until 9 January with music, traffic and event updates and is the latest PR tool being used ...

Campaign: Oasis delivers growth plan to press and staff - Financial PR

and Morgunbladid, as well as TV stations RUV-TV and Channel 2 TV, along with the Bylgjan radio station. Results ...

Campaign: Hasbro resurrects My Little Pony brand - Consumer PR

with nine TV news shows, 46 national magazines, 90 regional newspapers and 39 radio programmes. Results ...

News Analysis: PR stunts juggle risk with success

. BRMB Radio, 1999 Carla Germaine, a 23-year-old former model, and sales manager Greg Cordell, 28, won competition 'Two Strangers and a Wedding', organised by Birmingham's BRMB radio station. The ceremony ...

Campaign: Corporate PR - C&W boosts logistics service for Royal Mail

others, a Financial Times feature, two articles in The Observer and an interview on BBC Radio 4's You ...

Campaign: Guerrilla stunt - Greenpeace slams Sainsbury's GM milk

The Guardian and The Independent. Approximately 40 regional and national radio stations covered the story ...

Campaign: Insurance stunt boosts Somerfield wines - Consumer PR

took place on BBC Radio Five Live by highlighting the fact that the delay gave the terms of Mount ... consumer magazines and seven trade titles ran the story, along with Reuters, C4, Kiss FM, Radio Five Live ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.