Consumer: Sports bra shows some real panache
10 May 2012 | by Hannah Crown
of coverage across national, regional, consumer and online titles, including BBC Radio 2, the London Evening ...
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Consumer: Lego builds brand quality at St Pancras
18 May 2012 | by Hannah Crown
was generated. Radio mentions included BBC 6 Music, Absolute Radio and Heart FM. Press included the London ...
Mars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
The award is presented to advertisers who have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agencies. Mars, which is nearly 100 years old, won its first Cannes Lion in 1990 and a Radio Grand Prix in 2007 ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Smooth Radio UK GMG Radio Twinings Tea Abbott Mead Vickers BBDO Marketing ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...
Entertainment: Cover-up boosts Shakespeare attractions
22 Mar 2012 | by John Owens
and national print, radio, TV and online. RESULTS In 2011, visitor numbers to birthplace properties ...
Broadcast yourself: Should brands become media owners?
22 Mar 2012 | by Kate Magee
with experienced broadcasters and their high production values. The loyal followers of BBC Radio 4 or Sky News ...
Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
. Elsewhere, the commercial radio sector, which accounts for 3.8% of total national adspend, was the only ...
Should brands build marketing functions to focus on Facebook? The Marketing Society Forum
14 Mar 2012
. NO - Clare Baker, Marketing director, Absolute Radio Facebook is an excellent way for consumers ...
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
06 Mar 2012 | by Adam Woods
to share ideas about "the best night out". Last year, the campaign ran in 50 cities worldwide, using radio ...
Entertainment: Film fans sent on troll-hunting mission
16 Feb 2012 | by John Owens
including The Guardian Guide, Metro, Empire, Big Issue, Sci-Fi Now and BBC Radio. Male-oriented titles like ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
