31 May 2012
The two ads are a humorous tribute to 50s-style advertising. Both were shot in black and white with that era's grainy film quality and outfits.
The first ad is a 30-second film and the second lasts 20 seconds. The TV campaign is also supported with press and radio ...
16 May 2012
The campaign, the last by Dare before the account moves to JWT, launched last weekend with a TV ad showing a father and son overcoming the daily challenges of working on a farm while portraying the hard work that goes into making each loaf of bread.
It will be supported by radio, digital and PR ...
16 May 2012
| by Matthew Chapman
month-paid internship at the radio station.
Coke Zero, which has been dubbed "bloke Coke", will also ...
11 May 2012
| by Sarah Shearman
in August. It will be supported by radio, digital and PR activity. As part of the activity, Hovis ...
03 May 2012
| by Daniel Farey-Jones
The award is presented to advertisers who have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agencies.
Mars, which is nearly 100 years old, won its first Cannes Lion in 1990 and a Radio Grand Prix in 2007 ...
01 May 2012
| by Kim Benjamin
Crayon London/Walk a Mile
Radio Advertising Bureau RadioCentre
The Halifax (Lloyds Banking Group ...
Smooth Radio UK GMG Radio
Twinings Tea Abbott Mead Vickers BBDO
Marketing ...
Zone
Radio Advertising Bureau RadioCentre
Scotty Brands
Finance director s award ...
01 May 2012
| by John Reynolds
Batchelors' Deli Box is currently being rolled out in Tesco branches ahead of listings in other major supermarkets in July.
Batchelors marketing controller John Burton said Deli Box is likely to be supported by a significant above-the-line campaign, which could include TV, radio or press.
Burton ...
25 Apr 2012
| by John Reynolds
However, the company suffered a dip in sales of other brands.
Premier Foods today (25 April) reported a trading update that showed overall group sales were up 1.3% to 427m in the quarter.
The Batchelors 'Fuelling Britain' campaign was broadcast on radio this year, the only Premier Foods 'power brand ...
16 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
The campaign, created by TMW, features outdoor, an on-pack promotion, radio and digital activity, supported by a continued partnership with Diageo, now in its third year.
Schweppes is just the latest brand to try and showcase its British brand credentials, in a year which includes the Olympics ...
12 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
using football managers Same Allardyce and Ian Holloway in a radio ad earlier this year .
Follow ...