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Absolute Radio nets Currys and PC World football deal

Currys and PC World are to sponsor a daily edition of Absolute Radio's 'Rock 'N' Roll Football...videos of their own best "goal celebrations" with Currys and PC World, via the Absolute Radio website. Paul Sylvester, Absolute Radio's head of presentation, said: "Our partnership with Currys and PC World ...

Tesco gives ready meals multimillion-pound revamp

Radio and outdoor activity launched today (24 May). Tesco is relaunching its entire range of ready meals and as well as revamping the recipes, it has also overhauled the packaging. This follows the recent launch of the retailer's Everyday Value own brand range . The first lines to be upgraded ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

to grips with radio , a medium it has traditionally neglected. Finally, we fished to see what Inglis ...

Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

its 'Never Knowingly Undersold' campaign to radio, it was announced today....teams [at Adam Eve] working with the Radio Advertising Bureau this week and next week on the creative challenges that radio brings." Inglis also explained how the retailer had historically shied ...

Tesco escalates voucher war with Clubcard exchange campaign

The month-long Clubcard Exchange promotion launches today (14 May) and will allow customers to change 5 of Clubcard vouchers into a 10 exchange token, which can be spent on a range of non-grocery products including clothes, furniture, toys and electrical goods. A television and radio campaign ...

Unilever tops 2012 Marketing Society Awards nominations

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Smooth Radio UK GMG Radio Twinings Tea Abbott Mead Vickers BBDO Marketing ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...

Premier Foods hails performance of Fuelling Britain campaign

However, the company suffered a dip in sales of other brands. Premier Foods today (25 April) reported a trading update that showed overall group sales were up 1.3% to 427m in the quarter. The Batchelors 'Fuelling Britain' campaign was broadcast on radio this year, the only Premier Foods 'power brand ...

Think BR: How can brands harness the power of NFC?

NFC has been hovering on the edges of consumer adoption for some time and brands are yet to take advantage of the technology's potential. There is a massive, exciting opportunity to create new methods of consumer engagement and enhance existing marketing and communication channels. NFC uses RFID (radio ...

MEC Manchester wins furniture account

, press and radio. All creative work is designed by Jysk's headquarters in Denmark. Carl Erik Stubkier ...

Ikea launches 'snap a napper' Facebook competition

, as well as radio activity on Absolute Radio. Follow Matthew Chapman at @mattchapmanUK ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.