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CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

24 May 2012 | by Simon S Kershaw

must declare a vested interest in this week's review.

Think BR: Understanding big data

23 May 2012 | by Matt Barnett

we provide a review, unless we are lying that is. It knows our taste in music, films ...

The Economist develops ad network Ideas People

18 May 2012 | by Daniel Farey-Jones

for automated buys, so we are currently reviewing the opportunity to offer [this] to our audience ...

RSPCA calls review of £5m DM account

03 May 2012 | by Sara Kimberley

The RSPCA, the animal-welfare charity, has called a review of its estimated £5 million direct...The charity is reviewing the business after the demise of the incumbent, Whitewater, which went into administration last month. Whitewater had worked with the RSPCA for nine years after it picked up the account in 2003 from Rapp. The review covers all elements of the direct marketing handled by Whitewater, from ...

National Trust calls review of DM account

26 Apr 2012 | by Sara Kimberley

The National Trust is reviewing its direct marketing account as it looks to consolidate its...Agency Insight is handling the review. Meetings will take place with selected agencies in the coming weeks, with an appointment in June. MBA currently works on customer acquisition programmes ... and DMS. The DM review follows last month's appointment of 18 Feet Rising, also in a pitch process co ...

Direct Line Group seeks shop for DM task

19 Apr 2012 | by Sara Kimberley

The RBS Insurance-owned brand is using the intermediary Sage Canary to handle the review ... the review would not impact on the agency's work as it will involve appointing a shop to work on new combined activity. The review follows Amanda Walker's recent appointment as the marketing director across ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

17 Apr 2012 | by Rachel Barnes

the spokeswoman. Separately, Tesco has kicked off a review of its 110m ads account, coinciding ...

O2 launches review ahead of customer experience revamp

21 Mar 2012 | by Matthew Chapman

identity by undertaking a strategic review of its design strategy.

CREATIVE STRATEGY: Computer game launch is a bit spaced-out

22 Feb 2012 | by Simon S Kershaw

I rarely review advertising/PR stunts, for the obvious reason that most of them are barely worth a

We'll Call You: TripAdvisor

15 Feb 2012

be sure that local rivals can't sabotage our B&B's reviews?...the Management Centre, which will allow you to upload photos, edit descriptions, respond to reviews and dispute reviews. You can also track your property performance, including how the people find your page. Mktg How would I dispute a review? TripAdvisor Once you are verified, there is a specific section ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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