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Brand barometer: Foot Locker's latest viral campaign reviewed

Goviral evaluates the latest viral campaign from Foot Locker, with "ones to watch" from Samsung, One Life and Boots.

BlackBerry maker confirms 'significant' job cuts amid review

as investment banks JPMorgan Chase and RBC Capital Markets carry out a strategic review that could lead to tie...It is understood RIM's workforce of 18,000 could be reduced by around 2,000 jobs, representing 11% of its workforce. Thorsten Heins, president and chief executive of RIM, said the review would consider ... through partnerships and licensing opportunities. Some have speculated that the review could lead to a ...

Brand barometer: Volkswagen Polo viral campaign reviewed

Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T-Mobile and SureMen

M&S profits drop for first time in three years

to strengthen its merchandising and design teams and review its buying and merchandising processes. In order ...

Brand barometer: Network Rail viral campaign reviewed

Goviral evaluates the latest viral campaign from Network Rail, with "ones to watch" from Samsung, Popchips and Call of Duty.

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

Q: I am reviewing my customer insight division, which, under our previous MD, doubled in size in three years. What does an insight department look like in the social era? And I note that 'foresight' is now the buzz-phrase for insight. Should I rename the division? Will Harris: I have made a ...

Brand barometer: Nivea viral campaign reviewed

Goviral evaluates the latest viral campaign from Nivea, with "ones to watch" from Bing, Range Rover and Virgin Media.

Brand barometer: TNT viral campaign reviewed

Unruly evaluates the latest viral campaign from TNT, with "ones to watch" from Tippex, Peugeot and Barclays

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

between supermarkets? Or, put another way, is the ' 110m advertising review', really an ad review, or a ...

'We have to build better brands and we need a different conversation', admits Tesco chief

to its decision to review its 110m advertising account , held by The Red Brick Road. "There ... agency review, the first of a decade. Quite simply, we need a different conversation." Clarke ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.